The Google Ads and Analytics Playbook
Know what a click can cost you, and trust the numbers that say whether it paid.
A working system for Google Ads in India: tracking first, then a break-even in rupees, then campaigns, then a weekly review. It is for people who are spending money on Google and aren't sure what they are getting for it.
One-time payment. Instant access, and future editions included.
- Also in The Complete Library: 10 books for ₹4,999
- Also in The Paid Ads Bundle: 3 books for ₹1,999
A ROAS of 3.20 can still lose money.
Google Ads rarely fails loudly. It spends on searches nobody chose, counts orders that never reach a doorstep, and changes its defaults while older guides stay online. This playbook fixes the order of work: check the tracking first, work out what a click may cost, build simple campaigns, then keep them honest with a weekly routine.
What you'll be able to do
- Pass a six-point Tracking Gate before you raise a budget
- Set up GA4, key events and conversions as they work in 2026
- Calculate a break-even that accounts for GST, COD and RTO, or for your lead-to-sale rate
- Correct Google Ads when COD orders fail, within Google's time limits
- Work out a bid ceiling for each keyword before you bid on it
- Decide on AI Max and Performance Max on purpose, with the controls you still hold
- Run a one-hour review every Monday, with a one-page report
Who it's for
- Founders. You run your own ads, or pay someone who does, and want to know which numbers to trust.
- Performance marketers. You want a current reference on what changed in 2026, with sources, and a tracking process you can hand over.
- Freelancers and agency owners. You need a client audit, a reconciliation you can explain, and plain reports.
Who it's not for
- Anyone looking for a single setting that fixes results.
- Advertisers in categories Google restricts in India, such as rummy and fantasy, or unverified financial services. The guide explains the rules, and can't work around them.
- Readers who want click-by-click video training. This is a decision guide, and it links to videos where they help.
Why it's worth paying for
Tracking comes first
A six-point Tracking Gate, with a real test order, before any campaign advice.
Built around Indian economics
COD share, RTO and GST go into your break-even, and each campaign is judged on contribution after delivered and failed orders.
A check for when numbers disagree
The Three-Number Check compares Ads, GA4 and your store every week, and flags the week the gap moves.
Every claim labelled and dated
Each platform claim is tagged Documented, Practice or Hypothesis, with sources, a read date, and a list of what we could not verify.
What's included
| Item | What it does | Format |
|---|---|---|
| The guide | 66 pages, A4 PDF, with clickable contents and links | |
| Account Audit Scorecard | 40 checks, scored by section, with the Tracking Gate | XLSX, CSV, PDF page |
| Keyword Intent Map | Sorts keywords by intent, and sets a bid ceiling for each | XLSX, CSV, PDF page |
| Search Ad Copy Builder | Live character counts and checks for ads and assets | XLSX |
| GA4 Event and Conversion Map | Event map, Tracking Gate, Three-Number Check and RTO adjustment log | XLSX, CSV, PDF page |
| Budget and Break-even Calculator | Store and lead break-even, budget planner, scenarios and campaign P&L | XLSX, CSV |
| Search Terms Review Log | A decision on every term, with automatic flags | XLSX, CSV, PDF page |
| 30-Day Plan | One task a day, with dates that fill in | XLSX, CSV, PDF page |
| AI Prompt Pack | 12 prompts, each with a human check | PDF, TXT |
See inside
Real pages from the guide.
The Tracking Gate: six checks before you spend more
The Intent Ladder: what to bid on, and what to block
Why a 3.20 ROAS can lose money
The Three-Number Check: when the gap moves
Curriculum
66 pages, 8 chapters
1How Google Ads Works NowWhat the machine decides, what you still decide, and which old advice to drop.
- The auction without the old formula
- Match types, and what exact means now
- AI Max, which is on by default
2Tracking FirstTracking you can check, before you spend more.
- The Tracking Gate
- GA4, key events, conversions and Consent Mode
- Correcting Ads when COD orders fail
3Keyword and Intent ResearchSearches that mean business, and a list of those that never will.
- The Intent Ladder
- A bid ceiling for each keyword
- Negative keywords that really work
4Search Campaigns That WorkA simple structure, ads with a job per line, and a page that keeps the promise.
- Settings pre-flight
- Responsive search ads and assets
- Policy for Indian advertisers
5Performance Max and ShoppingClean feeds, real guardrails, and judging on delivered orders.
- Merchant Center for India
- Standard Shopping or Performance Max
- The delivered-order test
6Budgets, Bidding and ExperimentsYour number, what a budget really does, and tests your budget can read.
- Break-even with GST, COD and RTO
- Bid strategies by conversion volume
- Add money, or fix quality?
7Reading GA4 and Diagnosing ProblemsFive reports, and a fixed order for finding the real cause.
- Why Ads and GA4 disagree
- The Three-Number Check
- Reading a funnel by device
8Weekly Rhythm and 30-Day PlanA habit that survives busy months.
- The Monday Hour
- Plain-language reporting
- Keeping your account yours
How you get it
- Create an account, and pay securely.
- Your product appears in your library straight away.
- Download the files, and return any time for updated editions.
Edition and updates
Edition 1.0, November 2026, released 7 Nov 2026.
Platform details verified on 31 Oct 2026. The guide lists its sources, and what we couldn't verify.
Questions
How much ad budget do I need?
There's no fixed number. The guide shows you how to work it out from your own target, and has a section for accounts spending under ₹30,000 a month.
Is this up to date?
Platform details were checked against Google's own documentation on 31 October 2026. The sources chapter lists them, along with what we could not verify. Corrections and new editions appear in your library.
Does it work for services, or only e-commerce?
Both. The examples use a sample online store and a sample interior design studio. Chapter 5 is for product sellers, and lead businesses have their own break-even and tracking steps.
Will my Google Ads and GA4 numbers match after this?
No, and Google says some gap is expected. You'll learn what your normal gap is, and how to spot when it changes.
Do the spreadsheets work in Google Sheets?
Yes. All formulas use functions available in both Excel and Google Sheets.
Are the examples realistic?
Yes. They follow a D2C store and an interiors studio through common Google Ads problems in India: spend on searches nobody chose, COD orders counted as sales that never reach a doorstep, and not knowing what a click is worth. Lohar Kitchen and Studio Aangan are illustrative, and so are their numbers, so use your own figures, not theirs. Photos are AI-generated illustrations.
How will I get it?
After payment, the product appears in your library. Download the guide and tools at any time, and return for updated editions.
Google Ads and Analytics
₹999, one-time payment.
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